Ten Global Brands by 2023: A Sweet Fantasy?, Summer 2013

Thursday, September 5, 2013 | Download PDF in English

Over the past decade, ambitious bureaucrats in Ankara have pledged bold goals. Many observers saw these as mere fantasy. In 2012, the mixing of economic and geostrategic aspirations in the same pot was introduced to the Turkish public as the “2023 vision”. This article analyzes one of the ambitious 2023 targets: having 10 Turkish-owned global brands. On its path to create global brands Turkey will have to address the challenges which today’s developed countries have faced in the past.

CONTRIBUTOR

Ergin Hava

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FROM THE DESK OF THE EDITOR

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