Independent and cutting-edge analysis on Turkey and its neighborhood

Since the 1990’s, American as well as other global firms have seen Turkey as an excellent platform from which to launch into regional markets, including Russia, Central Asia, the Middle East and Africa. U.S. firms have an opportunity to utilize their global brand power and match them with Turkey’s buoyant market and its vast growth-market oriented management and executive skills to tap both pan-regional Eurasian and global growth opportunities. In this equation, the opportunity for Turkish firms is to partner with powerful global brand-houses of U.S. firms to expand their penetration in various markets.

 

CONTRIBUTOR
Serkan Elden & Michael A. Lally
Serkan Elden & Michael A. Lally
From the Desk of the Editor TPQ’s Summer 2018 issue marks the 11th annual edition that we are publishing with the support of NATO’s Public Diplomacy Division. This long-standing partnership has helped TPQ in its efforts to feature nuanced and diverse opinions on the security policy challenges facing Turkey, the region, and the transatlantic community. Over the years, we have had the privilege of bringing the...
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