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Since the 1990’s, American as well as other global firms have seen Turkey as an excellent platform from which to launch into regional markets, including Russia, Central Asia, the Middle East and Africa. U.S. firms have an opportunity to utilize their global brand power and match them with Turkey’s buoyant market and its vast growth-market oriented management and executive skills to tap both pan-regional Eurasian and global growth opportunities. In this equation, the opportunity for Turkish firms is to partner with powerful global brand-houses of U.S. firms to expand their penetration in various markets.


Serkan Elden
Serkan Elden
Michael A. Lally
Michael A. Lally
The Premium Corporate Sponsor of TPQ
Yapı Kredi
Foreword Following the violent dissolution of the former Yugoslavia in the 1990s, there had been a shared sense of hope for a more peaceful future for the European continent. Unfortunately, this comfortability disappeared after Russian President Vladimir Putin ordered his troops to march against the Ukrainian forces throughout the border on 24 February 2022. This marked a turning point not only for the...