Independent and cutting-edge analysis on global affairs

Since the 1990’s, American as well as other global firms have seen Turkey as an excellent platform from which to launch into regional markets, including Russia, Central Asia, the Middle East and Africa. U.S. firms have an opportunity to utilize their global brand power and match them with Turkey’s buoyant market and its vast growth-market oriented management and executive skills to tap both pan-regional Eurasian and global growth opportunities. In this equation, the opportunity for Turkish firms is to partner with powerful global brand-houses of U.S. firms to expand their penetration in various markets.

 

CONTRIBUTOR
Serkan Elden
Serkan Elden
Michael A. Lally
Michael A. Lally
The Premium Corporate Sponsor of TPQ
From the Desk of the Editor During the COVID-19 pandemic, individuals and governments across the globe have been reminded of the value of human life and the delicacy of human psychology. Societies have been forced to conform to governments’ speedy decisions to prevent the spread of the virus, and individuals—from the most vulnerable to the most well-off —were forced to self-isolate. The isolation...
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