Independent and cutting-edge analysis on Turkey and its neighborhood

Since the 1990’s, American as well as other global firms have seen Turkey as an excellent platform from which to launch into regional markets, including Russia, Central Asia, the Middle East and Africa. U.S. firms have an opportunity to utilize their global brand power and match them with Turkey’s buoyant market and its vast growth-market oriented management and executive skills to tap both pan-regional Eurasian and global growth opportunities. In this equation, the opportunity for Turkish firms is to partner with powerful global brand-houses of U.S. firms to expand their penetration in various markets.

 

CONTRIBUTOR
Serkan Elden & Michael A. Lally
Serkan Elden & Michael A. Lally
From the Desk of the Editor Over the last couple of years, Turkey has weathered multiples storms in close succession: two general elections that took place in a polarized political climate, an escalation of the Turkey-PKK conflict, a crisis with Russia, the 2016 failed coup attempt followed by state of emergency measures, and the continued threat of terrorist attacks. The aftermath of the constitutional referendum in April...
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