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Since the 1990’s, American as well as other global firms have seen Turkey as an excellent platform from which to launch into regional markets, including Russia, Central Asia, the Middle East and Africa. U.S. firms have an opportunity to utilize their global brand power and match them with Turkey’s buoyant market and its vast growth-market oriented management and executive skills to tap both pan-regional Eurasian and global growth opportunities. In this equation, the opportunity for Turkish firms is to partner with powerful global brand-houses of U.S. firms to expand their penetration in various markets.


Serkan Elden
Serkan Elden
Michael A. Lally
Michael A. Lally
The Premium Corporate Sponsor of TPQ
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Foreword TPQ’s Summer issue, NATO in 2020 and Beyond: New Strategies and Frontiers, offers insights on the Alliance’s current challenges and future security trends, while offering a look into Euro-Atlantic relations in the coming decade. It is clear that as the international security landscape is rapidly changing, member states’ capabilities, resilience, and most importantly, their...