Independent and cutting-edge analysis on Turkey and its neighborhood

In his article, the author argues that city branding is a kind of life buoy for some local authorities and governments to attract investors and tourists. It is overused, misused, and makes many people think of superficial marketing tricks. In most cases, attractive logos, similar taglines on empty promises, and fat budgets on advertising are used for branding, yielding nothing in return. He points out that governments should help the world understand the real, complex, rich, diverse nature of their people and landscapes, their history and heritage, and their products and resources. The author emphasizes that more engagement, not simply communication, with the rest of the world can raise the profile of cities. By drawing conclusions from Saffron Brand Consultants’ “global city brand barometer” report, he points to the correlation between two aspects of a city’s brand: its “assets” and its “buzz.”

 

CONTRIBUTOR
A. Turgay Adıyaman
A. Turgay AdıyamanA. Turgay Adıyaman is the Managing Director of Turkey and the Caspian region for Saffron Brand Consultants.
This issue was published in collaboration with the Friedrich Naumann Foundation Turkey Office.
From the Desk of the Editor TPQ’s Fall 2019 issue, published in collaboration with the Friedrich Naumann Foundation, titled Populism and the Age of Upheaval, examines the rise of populism and its impact on the international order – from governance issues to the environment to gender ideology. Since 2016, the world has been monitoring and trying to forecast the turnout of a series of events that started with...
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