Independent and cutting-edge analysis on Turkey and its neighborhood

In his article, the author argues that city branding is a kind of life buoy for some local authorities and governments to attract investors and tourists. It is overused, misused, and makes many people think of superficial marketing tricks. In most cases, attractive logos, similar taglines on empty promises, and fat budgets on advertising are used for branding, yielding nothing in return. He points out that governments should help the world understand the real, complex, rich, diverse nature of their people and landscapes, their history and heritage, and their products and resources. The author emphasizes that more engagement, not simply communication, with the rest of the world can raise the profile of cities. By drawing conclusions from Saffron Brand Consultants’ “global city brand barometer” report, he points to the correlation between two aspects of a city’s brand: its “assets” and its “buzz.”

 

CONTRIBUTOR
A. Turgay Adıyaman
A. Turgay Adıyaman A. Turgay Adıyaman is the Managing Director of Turkey and the Caspian region for Saffron Brand Consultants.
From the Desk of the Editor TPQ’s Winter issue examines global trade dynamics—from US-China tensions to the renegotiation of the North American Free Trade Agreement (NAFTA) to US tariff threats towards the EU. Chief among the issues generating a high degree of economic uncertainty is the US-China trade conflict and the magnitude of the emerging global fallout. Major changes are already afoot—namely a shift...
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