Independent and cutting-edge analysis on global affairs

In his article, the author argues that city branding is a kind of life buoy for some local authorities and governments to attract investors and tourists. It is overused, misused, and makes many people think of superficial marketing tricks. In most cases, attractive logos, similar taglines on empty promises, and fat budgets on advertising are used for branding, yielding nothing in return. He points out that governments should help the world understand the real, complex, rich, diverse nature of their people and landscapes, their history and heritage, and their products and resources. The author emphasizes that more engagement, not simply communication, with the rest of the world can raise the profile of cities. By drawing conclusions from Saffron Brand Consultants’ “global city brand barometer” report, he points to the correlation between two aspects of a city’s brand: its “assets” and its “buzz.”

 

CONTRIBUTOR
A. Turgay Adıyaman
A. Turgay AdıyamanA. Turgay Adıyaman is the Managing Director of Turkey and the Caspian region for Saffron Brand Consultants.
This issue was published in collaboration with AmCham Turkey.
From the Desk of the Editor TPQ’s Winter 2019/20 issue, published in collaboration with AmCham Turkey, titled A Long-Lasting Affinity: Acknowledging US-Turkey Ties, lays out how strong cultural, educational, and professional relationships across different sectors culminate in beneficial partnerships and success stories. Our dedicated readers will realize that this Winter issue is a continuation of our new brand TPQ...
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