Independent and cutting-edge analysis on Turkey and its neighborhood

In his article, the author argues that city branding is a kind of life buoy for some local authorities and governments to attract investors and tourists. It is overused, misused, and makes many people think of superficial marketing tricks. In most cases, attractive logos, similar taglines on empty promises, and fat budgets on advertising are used for branding, yielding nothing in return. He points out that governments should help the world understand the real, complex, rich, diverse nature of their people and landscapes, their history and heritage, and their products and resources. The author emphasizes that more engagement, not simply communication, with the rest of the world can raise the profile of cities. By drawing conclusions from Saffron Brand Consultants’ “global city brand barometer” report, he points to the correlation between two aspects of a city’s brand: its “assets” and its “buzz.”

 

CONTRIBUTOR
A. Turgay Adıyaman
A. Turgay Adıyaman A. Turgay Adıyaman is the Managing Director of Turkey and the Caspian region for Saffron Brand Consultants.
From the Desk of the Editor TPQ’s Summer 2018 issue marks the 11th annual edition that we are publishing with the support of NATO’s Public Diplomacy Division. This long-standing partnership has helped TPQ in its efforts to feature nuanced and diverse opinions on the security policy challenges facing Turkey, the region, and the transatlantic community. Over the years, we have had the privilege of bringing the...
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